Key Highlights
- A leading travel management company wanted to accelerate its data monetization program to unlock new revenue streams.
- WNS co-created a comprehensive solution, acquiring data, developing the requisite model and operationalizing actionable insights.
- Our solution enabled the client to generate new revenue streams worth USD 55 Million annually.
As we know…
Harnessing the full potential of data is essential for Travel Management Companies (TMCs) to digitize their operations, forge new revenue streams and establish innovative business models. As they strive to improve customer loyalty, data monetization becomes critical to creating tremendous value in every aspect of the business — sales and marketing, operations, customer service, finance and accounting.
The challenge for the client was…
To accelerate its data monetization program. It partnered with WNS to co-create this futuristic state — acknowledging its industry expertise and strong digital, data, and analytics capabilities.
As a co-creation partner…
WNS established a monthly steering committee with enterprise representation, developed a scoring methodology to prioritize research opportunities and created a process to propose new ideas.