At WNS, we view loyalty as a two-way engagement:
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Loyalty that the customer demonstrates through hard behavior (spend) and soft behavior (propensity to spend or affinity with business demonstrated through direct / indirect constructive feedback)
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Loyalty that the business demonstrates through hard behavior (timely / segmented / personalized offers, incentives or simply token of appreciation) and soft behavior (developing constant understanding and re-understanding of the customer, their preferences and propensities, responsible communication with customers, etc.)
WNS brings more than 10 years of specialized campaign analytics experience, having successfully driven several targeted, multi-channel marketing campaigns for some of the top global brands. We have a robust campaign analytics practice which is built around our strong foundation in advanced analytics.
We steer campaigns end-to-end, right from development and execution to measurement and analysis to managing the end-customer experience.
A US hotel chain generates revenue of more than USD 30 Mn through campaign analytics
WNS helped client drive a targeted campaign based on a predictive ROI optimization model
A multinational hotel chain analyzes the revenue impact of social media reputation
The WNS model helped client gauge the impact on financial KPIs for percentage increase in online reputation