In the aftermath of the pandemic, a blend of contactless and automated services is shaping customer experience in the travel and hospitality sector. In this new “phygital” normal, a digital-first mandate has arisen, propelling organizations toward an innovative frontier.

To make this shift, a robust digital infrastructure connecting sales, property management, global distribution, reservations, customer data platforms and digital channels has become indispensable. Industry players are increasingly harnessing strategic alliances to address the complexity of digital innovation, ensuring complete visibility across the enterprise.

This IDC Vendor Spotlight, sponsored by WNS, underscores the pivotal role of digital-first platforms in creating superior customer experiences while navigating challenges pertaining to operational costs, digital demands, guest expectations and talent shortage.

The report specifically focuses on WNS TRAVOGUE – an artificial intelligence-driven suite of digital solutions tailored to the distinctive nuances of diverse travel and hospitality segments. It outlines how TRAVOGUE’s six pillars — TravXP, TravOps, TravRev, TravControl, TravGreen and TravConsult — converge to drive digital sales, customer satisfaction, talent management and sustainability.