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WNS Ancillary Revenue Optimizer Suite WNS Ancillary Revenue Optimizer Suite
Travel & Leisure

WNS Ancillary Revenue Optimizer Suite

As the travel sector continues to adapt to new realities and reposition for sustainable growth, airlines have a prime opportunity to tap into a channel many have not focused on before. Ancillary services offer extra legroom for revenue maximization as both demand and competition go up.

However, navigating complex market dynamics to create a stable stream of incremental revenue from ancillary services can be challenging. To succeed, airlines need to answer questions like these:

Will this customer be willing to pay to select a seat?
What bundled offers will attract frequent flyers during the holiday season?
How to create the perfect offer for students with excess baggage?
What is the optimal price point for in-flight meals?
Which ancillaries are customers willing to pay more for and when?

 

WNS, in partnership with Planitas, offers Ancillary Revenue Optimizer – a solution that empowers airlines to make the right strategic decisions and unlock new revenue streams.

Maximizing Ancillary Revenue – The Solution That Checks All the Right Boxes

The Ancillary Revenue Optimizer delivers a revenue boost of up to 5-10% of total revenue using key levers such as prescriptive pricing, product bundling and personalized offers.

Leveraging analytics and AI, it enables carriers to make hyper-personalized recommendations and the right pricing decisions.
With our solution, they can:

 Match the right customer with the right service

 Optimize the price point such that it maximizes uptake

 Drive personalization of a-la-carte or bundled ancillaries depending on the customer’s buying propensity

 Easily integrate it into the airline’s offer management system thanks to partners such as Sabre, Amadeus and Navitaire

The Gears and Levers

The Ancillary Revenue Optimizer Suite seamlessly connects to an airline’s systems to produce actionable insights on the go:

 

Harnesses data from multiple sources (for example, PSS, CRM / Unify, loyalty, social media, shopping behavior and transaction data)

 

 

Leverages fully productized data engineering and cloud infrastructure for maximum efficiency

 

 

Uses machine learning models to recommend the optimum price for every ancillary offer (e.g., seats, bags, meals, Wi-Fi, lounge passes)

 

 

Recommends personalized offers through a deep understanding of customer segments, micro-segments, and product and equipment features

 

 

Maximizes average revenue per customer by boosting uptake and delivering priced offers that the customer values most

 

 

Seamlessly integrates with the offer delivery engine with an active feedback loop, model performance analysis, and data consulting

 

 
 

Don’t Settle for Average.
Take Your Airline to the Next Level

In an increasingly volatile and competitive market, airlines can soar above with Ancillary Revenue Optimizer’s analytics-backed differentiators and achieve remarkable results.

Here’s what you can expect to achieve:

  • Increasing the share of incremental revenue to 5-10% of total revenue
  • Improved customer engagement and Net Promoter Score (NPS) through customer segmentation and hyper-personalization
  • Enhanced share of customer wallet through AI / ML led product bundling recommendations
 

WNS + Planitas – Joining Hands to Amp Up Outcomes for Clients

WNS Leads with Powerful Industry Expertise

  • Nearly two decades of experience in the travel industry
  • Trusted partner to 40+ leading travel and leisure firms, including 25+ airlines
  • A team of 6,000+ travel domain experts
 

Planitas Offers Science-Powered Solutions for Airlines

  • Over 20 years of experience in designing tech solutions for airlines
  • Specializes in airline data and revenue analytics
  • Enables leading carriers to optimize revenue using its digital platform
  • Leverages the latest technologies and AI / ML models to automate and deliver state-of-the-art analytical and pricing solutions

See the Impact

We partner with leading global airlines to-create solutions that drive revenue through tech and analytics-enabled transformation.

Some of the outcomes include:

  • 14% year-on-year growth in ancillary revenues to approx. USD 34 per passenger
  • 8% quarter-on-quarter growth in ancillary revenue per passenger, from USD 58 to USD 63