Services
Customer Analytics
Customer Acquisition Analytics
WNS’ Customer Acquisition Analytics solution helps travel and leisure companies identify potential customers who are most likely to purchase any product(s) / service(s), or are most likely to react to their campaigns, promotion and communication through segmentation, clustering and predictive analytics techniques. Our solution transforms data into actionable insights and helps clients across the travel industry to make faster, accurate decisions around customer acquisition, which improves profitability, reduces costs and increases bottom-line growth.
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Retention Analytics
WNS’ retention analytics solution helps identify the factors, which are most likely to drive customer engagement with a product or service, and help retain profitable and loyal customers through targeted personalized offerings.
Cross-sell and Up-sell Analytics
We enable travel and leisure companies to obtain deeper insights about their customers' expectations and make intelligent recommendations by integrating data (structured / unstructured) such as customer data, contact center data and external data. Our analytics-driven customer strategy solution helps our clients in mapping the right products and services to existing customer segments, which are most likely to respond to cross-sell / up-sell propositions by deploying predictive analytics techniques such as look-alike models, response models and help clients improve revenue contribution from their existing customer base.
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Customer Lifetime Value (CLV) Analytics
Our CLV analytics solution helps travel and leisure clients decide sales and marketing strategies by forecasting the expected revenue from new customers and identifying high-value and profitable customer segments. The solutions also helps identify customers who are most receptive to cross-selling and up-selling complementary products.
Database Marketing
WNS’ approach to customer loyalty analytics combines extensive database mining with superior analytical techniques. Our offerings enable clients to identify the factors that are driving conversion and loyalty for prioritizing marketing, sales and service investments.
Key services:
- Campaign calendaring
- Campaign strategy proposition
- Customer analytics to suit campaign strategy and design
- Campaign feasibility analysis
- Campaign development
- Campaign rollout
- Campaign measurement and analysis
- Campaign history and customer data management
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WNS Direct Channel Shift Solution
WNS’ Direct Channel Shift is an outcome-based solution that enables hotels to cost-effectively chart out and execute their direct channel shift strategy. It leverages our domain-focused intellectual property, deep market understanding, and technology and analytics prowess to boost revenues and margins.
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Airline-focused Analytics
Commercial Intelligence
- Market Intelligence
- MIDT, PAXIS, ARC analysis
- Monitoring key markets / O&Ds
- Industry Research
- Secondary research – UK-CAA, DOT-USA, IATA
- Benchmark schedule KPIs with OALs
- Revenue and customer analysis
- Customer Relations
- NPS tracking, consultancy
- NPS / CR / CSAT survey analysis
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Pricing and Revenue Management
- Advance Booking Reporting
- Dashboards on ABL
- Market share analysis
- Pricing, Fare Tracking, Reporting
- Price leader or follower
- Brand vs. price chart
- Fare distribution strategies
- Sales and Marketing
- Revenue reports - regional
- Variance against target
- Post Flight Analysis
- Stifle / spill
- Load factor
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Flight Operations Analytics
- Schedule Analysis
- Integrity / Competitiveness / Connectivity
- Punctuality Analysis
- Root cause analysis of delays
- Block Time Analysis
- Block time, ground time, MCT
- Airport slot requirements planning
- Fuel Management
- Fuel usage dashboards
- Carbon emissions
- Economic fuel tankering
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Scheduling and Networking
- Airline KPIs, Route Profitability
- Route KPIs generation
- Profitability modelling
- Dashboard for KPIs
- Analysis of growth vs. contribution
- Identification of key levers impacting profitability
- Network Optimization
- Network revenue
- Profitability modelling
- Strategic pricing
- Yield optimization
- Scheduling
- Schedule KPI generation
- Fleet utilization
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